This contemplate examined the personal effects of exposure to television system programming that contains some intense actions and macho portrayals of male characters on subsequent self-reports of aggression and ill will. Experimental results showed that those exposed to a violent and hypermasculine television system programme had a bigger step-up in reports of scene gay hostility and hostility compared to those exposed to vitamin A unbloody, hypermasculine television system programme. Self-reports of high levels of hypermasculinity antecedent to exposure LED to larger increases atomic number 49 hostility and ill will subsequently exposure. Predicted interactions 'tween exposure to the stimulation and prior hypermasculinity occurred for many another of the aggression/hostility dimensions. The theory of modern -associationism and priming is discussed to explain the patterns of results.